23 May The Devil made me do it
The new video for Randy Reed and His Problems is up on the website and getting a lot of attention. Randy and I didn’t want to make a predictable music video of kids being rowdy in a bar. We knew, from our first meeting, that we wanted to make sure there was a “twist” of some kind.
This video embodies one of my favorite things about making music videos, which is the deeply collaborative process of being creative with my own voice as well as highlighting the artist, his or her voice, and the creative ideas that he or she brings to the table. It can be tricky sometimes but Randy and I worked really well together and had fun from beginning to end. I think together we created a video that works perfectly with the song, while bringing in something new and unexpected.
Hope it is as much fun to watch as it was to make.